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Mission & Values

Hello and Welcome to Alea!

Our mission is to awaken the sportsman and adventurer inside everyone!

Since the year 2014 Alea is the place to find innovative, high-quality sport and outdoor products which fulfil its purpose. 

Having our mission in mind we created a team of Sport and Outdoor Enthusiasts living sports and adventures every day.

This enables us to thoroughly check the quality of our goods, ensure we work only with reliable suppliers so that you only receive the best quality product.


We believe in four simple things: 



Our products have been developed by experts in their field to provide you the best possible experience in what you love doing.



Most of our products we have tried and tested in day to day usage in roughest conditions to ensure we only deliver the best quality.


Customer Service & Fairness

We make the shopping experience flawless and easy. In case you should have any issue with your product we will go the extra mile for you. We thrive to deliver the best value for money deal on the market. Why should you pay more than necessary? And fairness we extend even further than our day to day business operation. We call it conscious commerce...


Conscious Commerce

We endeavour to source our products as much as possible locally to reduce negative impacts on the environment. And we don't stop at our own doors. Where governments still fail to deliver on ecological and social change we support good causes close to our hearts. More information on this you find in our Conscious Commerce section. 


Let's awaken the sportsman and adventurer in you!

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